Top 4 reasons why your Hotel needs a Rebrand
The Hospitality industry and business has taken a completely different trajectory since the lapse of the COVID pandemic. Hotel owners will agree with me that times have changed, the cash flows have dwindled, the customers tastes and preferences have shifted tremendously and 
this means their spendability has dropped too. That aside competition is biting more than ever before and the race for survival is real. Businesses are struggling to remain relevant but the question is , How are you doing it?
There lies the need and real justification on why you need to carefully think and start preparing to Rebrand your your Hotel to survive this deadly wave.
Gone are are the days when people thought rebranding was only about changing Logos and tag lines. Branding is a business strategy on its own that carries a lot of tactics and speaks directly to who will be your customers and how you intend to satisfy them.
In this article we share with you the key benefits on why it’s important to rebrand your Hotel business and remain relevant.
- Launch of New Products and Services
Rebranding will give you an opportunity to reintroduce your Hotel on the highly volatile market. It’s an opportunity to create and innovate new exciting products and services that will meet the ever changing
demands of your market segment. But most importantly communicate these New offerings with an appropriate strategy to achieve desired results.
2. Responding to the New Industry trends and Expectations
Do you know that the Post COVID era has completely changed the thinking and minds of consumers? Do you know that we are now dealing with a very highly informed guest? Yes that true. Most hotel establishments are still stuck in the past for instance menu, prices , furnishings etc could be speaking to yesterday needs that are completely irrelevant to the customer today. Yes.
A rebrand exercise is the most sure way to know and get you past this huddle.
3. Reaching out to a new Target audience
Money is shifting hands daily, travelers needs are changing, decision makers are changing and so on. How has your Hotel changed to meeting these business environmental changes you operate in? Maybe you’ve become comfortable or settled with low occupancy levels and
slow income? Maybe the Management have convinced you that times are hard economically? My answer is NO. As a business owner you need to start analyzing the Market verses your offering. It maybe time to look to a new Market segment.
4. Lagging Revenues and Losing Customers
As a Hotel Owner the moment you realize that revenue inflows are starting to drop, Big customers starting to shift to your competitors; My friend it’s time to rethink your Brand strategy and relevance as a Hotel before it’s too late.
The usual thinking among business owners has always been to imagine they can do the rebranding themselves internally with their management but this is absolutely the sure way to continuing with more of the same decline. You need external assistance. You need a new mind , You need an expert conversant with both Hospitality
Business and Marketing. Yes it comes with a cost but like any investment, this will surely get you back to your glorious days.
When looking for an expert, it’s always smart to choose one with expertise in your industry. For hospitality and tourism businesses, Eddy Kirya is your expert of choice. We offer an incredible array of hospitality marketing services to help meet your needs. Get in touch with us today to learn more.